My Story:

Born in Detroit and raised in Atlanta, I’m a former Microsoft, IBM and NCR marketing executive turned Advisor, Content Writer, and Business Owner.

My career began in the advertising industry in New York City, promoting everything from frozen foods to foreign cars at some of the largest advertising agencies that span the globe.

It wasn’t until after I got my MBA and started running my own businesses many years later (as well as consulting with others on theirs) that I developed a true passion for content strategy and writing.

Writing is Hard. In a world where large amounts of digital content are AI-sourced (and growing), businesses are as dependent as ever on unique and creative stories that sell. Add the fact that we see 4,000+ marketing messages every day (on average), and the challenge is real!

Words are the Molecules of Marketing. Building blocks that mean little on their own, but when carefully chosen and properly arranged can turn fortunes around and competitors sideways. It takes a steady communicator at the wheel with a talent for messaging and a deep understanding of business principles and best practices. 

Context is King. My industry interests are technology, education, travel, and small business. I’m a firm believer that the best content comes to life through familiar and positive experiences.

When I’m not obsessing over words and marketing strategy, you’ll likely find me traveling with my wife, we have visited 40+ countries, 6 continents, and counting.  I love doting over Sanders (our Shorkie), listening to riveting podcasts, or cooking something delicious on my Kamado Joe ceramic smoker.

Drop me a line, I’d love to hear from you!

hubert@peachtreelabs.net